Monday, 26 March 2012 19:03

What Sponsors Want: Ego

                Yesterday we talked about the first trait that sponsors are looking for in a young rider: Loyalty. Today we're going to talk about the second trait that sponsors are looking for.

                Ego - we all have them, but leave yours at the door when you're talking to your sponsors. It seems over entitled lazy rock stars and princesses are a dime a dozen, and rarely worth the time and effort invested in them, so sponsors tend to look poorly on these traits.

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